As the spring months draw near, it's natural for us to contemplate areas in our lives that could use a little sprucing up or refinement. Spring is the perfect time of year to clear out the cobwebs, sweep away the dust bunnies, and usher in a sense of freshness and renewal to our lives.
Similarly, as a brand owner, you may be thinking about some simple things you can do to improve and refresh your brand.
To get you started, here are five things you can do to help bring your brand into the light:
Craft a Simple Tagline: If your brand doesn’t already have one, crafting a simple tagline to add to your brand can do a lot to make it stand out from the crowd. A tagline helps to boil down your brand’s message into one simple sentence or even just a few words. The power of a tagline lies in the fact that it is constructed to be simple and memorable. For inspiration, think along the lines of Nike’s “Just Do It,” or Apple’s “Think Different.”
Theme Your Accounts: In branding, we know that consistency is key. So, no matter how many or how few social media accounts you use for your brand, make sure all your accounts have a consistent theme. This means sticking to your brand’s color palette, using the same typography, and even using the same visuals and filters across the board. Creating and consistently using a theme on your brand’s social media is a great way to make all of your accounts visually pleasing and memorable.
Get Creative with Captions: So much of branding is about storytelling. So when the opportunity arises for you to use captions, make sure you get the most out of them by making them compelling. Using captions adds value and context to your visuals, and it can be a powerful way to connect with your audience.
Switch Up Your Content: This one may seem a little daunting, especially if you’re a bit of an introvert. Think about mixing up your content by adding videos or even doing a live Q and A session on social media. If you’re not comfortable in front of a camera, consider creating an infographic or even doing a reader poll.
Engage with Your Audience: This means taking time to read and respond to comments and questions. You can even try initiating a conversation with your followers by asking for their opinions or asking them to share a personal experience. Don’t be afraid to be personable, but do your best to keep the conversation appropriate and on-topic.