If you’re one of those people who cringe at the words “sales,” “marketing,” or “self-promotion,” then this post is for you. If you’re an entrepreneur you’re probably used to hearing all kinds of loud, pushy advice on how to succeed. But what if you’re not comfortable marketing yourself in the traditional ways? What if there was a way for you to build success without it being a constant drain on your time and energy? Well, there is!
Here are some strategies to help your brand succeed while remaining firmly in your comfort zone.
Start Blogging: What’s great about blogging is that there are no hard and fast rules. Your blog entries don’t have to be novel-length or filled with exquisite imagery. You don’t have to spend countless hours researching keywords or meta tags. Best of all, you can write directly from the comfort of your bed or sofa. In this instance, the point is to simply get into the habit of blogging. It’s a great way to drive traffic to your website and get people to notice the products and services you have to offer.
Produce Evergreen Content: If you’re an introvert, this strategy is especially appealing because it means creating just one piece of content (like a video or blog post) but being able to use it to your advantage over and over again. Typically, evergreen content addresses common problems or questions people have. Its value lies in the fact that it remains continually relevant to readers over an extended period, and doesn’t require frequent updates to stay fresh.
Go With the Flow: Be mindful of how your energy rises and dips during the day. Maybe you’re the kind of person who feels especially confident and energetic first thing in the morning. In this case, you may want to work on the things that are harder for you during that time. Save the easier stuff for when your energy lessens and your work doesn’t require as much concentration and focus.
Be Choosy: Don’t be afraid to be picky about who you serve and where you focus your efforts. Who is your target audience? What do you enjoy most in serving them? What are some ways you can serve them better? The answers to these questions will give you the clues you need to focus your marketing efforts. This way, you’ll spend your time on what you know works and not waste your energy on what doesn’t. In addition, be mindful of where you are promoting your brand. Try to tune out the pressure to be active and engaged on every platform. The truth is that your brand can still be successful even if you limit your social media.