Even if you’re not into following the latest trends, sometimes it’s good to step back and take a look around. While every trend may not be suitable for you, getting a feel for what’s out there can lead you to new ideas and creative ways of thinking. Moreover, keeping track of what’s popular at the current moment is a great way to keep your brand fresh and relevant.
With that in mind, here are some of the biggest ongoing trends in brand strategy and design:
Minimalism: Perhaps the most enduring trend of all, minimalism still shows no signs of losing its popularity. And, really, why should it? Characterized by simplicity, clean lines, neutral colors, and generous amounts of white space, minimalism represents style in its purest form, celebrating classic elegance and lasting sophistication.
Emotional Branding: Step up your connection with your audience by using emotional branding. Emotional branding helps to bolster the relationship between your brand and your target audience by tapping into their emotions. Make it a priority to engage with your audience through comments and social media, personal storytelling, and a commitment to authenticity.
Nostalgia: Speaking of emotional branding, evoking a sense of nostalgia is a great way to form a connection. Branding that has a vintage look and feel tends to prompt happy, peaceful emotions in consumers. And it doesn’t matter which particular era you focus on. In this case, the goal is to get your audience to put on those rose-tinted glasses and get them thinking about simpler, earlier times.
Chrome Aesthetics: It’s no secret that what’s popular in fashion, beauty, and decor tends to seep into other creative areas. The “Hot Metals” trend is certainly no exception. Shining chrome, gleaming steel, and brushed aluminum are suddenly everywhere. If you’re looking to give your brand visuals a boost, give some thought to how you can inject this sleek, futuristic trend into your design strategy. (Bonus: Have a look here to get started).
Peach Fuzz: Consider Pantone’s vibrant, warm, Color of the Year, Peach Fuzz. If you’re thinking about a rebrand, Peach Fuzz may just be the secret ingredient you need to add some playful flair to your branding palette. Explore the color here.
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