Color says a lot about your brand. Color conveys mood and personality, adding power and substance to any design. In addition, your color palette is a great way to communicate your brand’s status and can even help to attract your target audience.
If you’re a brand owner, you know branding is a journey and things will likely change and evolve over time. But it’s possible to give your brand a sense of timelessness and sophistication that can last for years. An elegant color palette creates a sense of luxury that can convey your products and services' quality, exclusivity, and even price points. Moreover, an elegant color palette can give your brand staying power.
So what makes for an elegant color palette? Typically, sophisticated color palettes are high contrast, and consist of muted and neutral tones. A high-contrast color palette (a mix of dark and light shades) can give your brand a feeling of intrigue and excitement. A more neutral, muted palette is universally appealing without seeming too masculine or feminine.
Check out these examples:
Palette 1: Moondust
Palette 2: First Blush
Palette 3: Harvest Home
Palette 4: Champagne and Truffles
Palette 5: Naval Gazing
Palette 6: Vintage Vogue
Want to know more about color? Start here: